{"id":3069,"date":"2026-10-12T07:00:38","date_gmt":"2026-10-12T07:00:38","guid":{"rendered":"http:\/\/creativemarketingsecrets.com\/?p=3069"},"modified":"2026-10-12T07:00:38","modified_gmt":"2026-10-12T07:00:38","slug":"%f0%9f%9a%80-affiliate-marketing-in-the-age-of-ai-search-with-adam-riemer","status":"publish","type":"post","link":"https:\/\/creativemarketingsecrets.com\/?p=3069","title":{"rendered":"\ud83d\ude80 Affiliate Marketing in the Age of AI Search with Adam Riemer"},"content":{"rendered":"<p><iframe loading=\"lazy\" width=\"480\" height=\"270\" src=\"\/\/www.youtube.com\/embed\/jbE43zPFnCk\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>https:\/\/page2pod.com &#8211; Affiliate marketing is turning into an AI visibility channel, and Adam Riemer argues most brands are paying the wrong partners for it.<\/p>\n<p>Adam Riemer, founder and CEO of Adam Riemer Marketing and a Search Engine Journal &#8220;Ask an SEO&#8221; columnist, has spent more than 20 years working where affiliate marketing and SEO overlap. His argument: AI answers are increasingly personalized to the individual user, so the source that shapes a recommendation is the author, creator, or community your specific buyer already trusts, not simply the biggest publication. Two people with the same age, income, and magazine subscriptions can still follow completely different writers.<\/p>\n<p>So how should brands pay for Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) visibility through partners? Adam&#8217;s short answer: if a partner reaches your audience and can drive revenue, pay a flat media fee plus commission, and never purge a dormant affiliate that AI assistants keep surfacing. Jon Clark and Joe DeVita also get into affiliate tracking without cookies, valuing YouTube versus TikTok creators, and where SEO and affiliate teams clash.<\/p>\n<p>\ud83c\udf77 In This Episode<br \/>\n &#8211; Why audience-matched authors may matter more than big publications in personalized AI answers<br \/>\n &#8211; How should you pay affiliates who influence AI answers but never send a click?<br \/>\n &#8211; Server-side tracking, app conversions, and click-free podcast attribution<br \/>\n &#8211; YouTube vs. TikTok creators: long-term content investment vs. short-term sales burst<br \/>\n &#8211; Re-engaging dormant affiliates that LLMs keep citing<br \/>\n &#8211; Affiliate subnetworks, brand-term bidding, and the program governance most brands skip<br \/>\n &#8211; Do affiliate links count as backlinks?<\/p>\n<p>A practical look at where affiliate marketing, SEO, and AI search collide, from someone who works hands-on in all three.<\/p>\n<p>\ud83d\udcac Has an affiliate or niche creator ever shown up for your brand in ChatGPT or AI Overviews? How did you find out? Tell us in the comments.<\/p>\n<p>\ud83d\udd17 Adam Riemer on LinkedIn \u2192 \u2060https:\/\/www.linkedin.com\/in\/adam-riemer-9623732\/\u2060<br \/>\n\ud83d\udd17 Adam Riemer Marketing \u2192 https:\/\/adamriemer.me<br \/>\n\ud83d\udd17 Adam&#8217;s &#8220;Ask an SEO&#8221; column on Search Engine Journal \u2192 https:\/\/www.searchenginejournal.com\/author\/adam-riemer\/<\/p>\n<p>Subscribe for new episodes with the practitioners actually doing the work \u2192 https:\/\/www.youtube.com\/@thepage2podcast922?sub_confirmation=1<\/p>\n<p>####<br \/>\nSponsored by Moving Traffic Media, a Full-Service AEO Agency \u2192 https:\/\/www.movingtrafficmedia.com<\/p>\n<p>Follow the Page 2 Podcast<br \/>\n\u2705 Page 2 Podcast on Youtube \u2192 https:\/\/www.youtube.com\/@thepage2podcast922<br \/>\n\u2705 Page 2 Podcast on Linkedin \u2192 https:\/\/www.linkedin.com\/company\/page2podcast<br \/>\n\u2705 Page 2 Podcast on Facebook \u2192  https:\/\/www.facebook.com\/ThePage2Podcast\/<br \/>\n\u2705 Page 2 Podcast on Instagram \u2192 https:\/\/www.instagram.com\/page2pod<br \/>\n\u2705 Page 2 Podcast on Tiktok \u2192 https:\/\/www.tiktok.com\/@jonleeclark<br \/>\n\u2705 Page 2 Podcast on Reddit \u2192 https:\/\/www.reddit.com\/r\/page2podcast\/<\/p>\n<p>Follow Jon Clark<br \/>\n\u2705 Jon Clark on Twitter \u2192 https:\/\/x.com\/jonlclark<br \/>\n\u2705 Jon Clark on Linkedin \u2192 https:\/\/www.linkedin.com\/in\/jonlclark<\/p>\n<p>\ud83d\udee0\ufe0f Tools &amp; Resources Mentioned<br \/>\n &#8211; How Can Affiliate Managers And SEOs Stay Relevant In The AI Era? \u2192 https:\/\/www.searchenginejournal.com\/ask-an-seo-3-actionable-ways-affiliate-managers-seos-can-keep-relevant\/573607\/<br \/>\n &#8211; Affiliate Links are Backlinks for SEO, But Bad Ones \u2192 https:\/\/www.linkedin.com\/posts\/adam-riemer-9623732_affiliatemarketing-seo-marketing-share-7132742387948228609-PQ1q\/<br \/>\n &#8211; A 6-Step, Money-Making, AI Content Strategy for Affiliates \u2192 https:\/\/www.adamriemer.me\/affiliate-marketing\/a-6-step-money-making-ai-content-strategy-for-affiliates\/<br \/>\n &#8211; Affiliate Marketing Has Evolved from Pay on Performance \u2192 https:\/\/www.adamriemer.me\/affiliate-marketing\/affiliate-marketing-evolved-pay-on-performance\/<br \/>\n &#8211; Your Best Selling Product is Not Based on the Number of Sales \u2192 https:\/\/www.adamriemer.me\/other\/your-best-selling-product-is-not-based-on-the-number-of-sales\/<\/p>\n<p>\u23f1\ufe0f Chapters<br \/>\n0:00 Where affiliate, SEO, and AI search meet<br \/>\n1:41 Meet Adam Riemer<br \/>\n2:05 Smart vs. stuck affiliate managers<br \/>\n8:28 Inside an affiliate, SEO &amp; CRO practice<br \/>\n13:48 What does good affiliate tracking look like?<br \/>\n17:58 Valuing YouTube vs. TikTok creators<br \/>\n21:44 Should you pay affiliates for AI answers?<br \/>\n28:51 How SEO and affiliate teams can share data<br \/>\n30:11 Should you purge dormant affiliates?<br \/>\n33:48 Getting creators products you can&#8217;t ship<br \/>\n37:13 Comparison videos, listicles &amp; gift guides<br \/>\n41:45 Pitching niche creators on custom content<br \/>\n43:43 Using paid search data to forecast revenue<br \/>\n45:19 Should affiliates bid on your brand terms?<br \/>\n47:11 Who owns creator relationships?<br \/>\n50:11 Fixing the homepage hero<br \/>\n53:22 Do affiliate links count as backlinks?<br \/>\n55:16 Rapid fire: networks and platforms<\/p>\n<p>#Page2Podcast #AffiliateMarketing #AISearch #SEO #AEO<\/p>\n","protected":false},"excerpt":{"rendered":"<p>https:\/\/page2pod.com &#8211; Affiliate marketing is turning into an AI visibility channel, and Adam Riemer argues most brands are paying the [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":3070,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3069","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/creativemarketingsecrets.com\/?p=3069\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\ud83d\ude80 Affiliate Marketing in the Age of AI Search with Adam Riemer - Affiliate Marketing\" \/>\n<meta property=\"og:description\" content=\"https:\/\/page2pod.com &#8211; Affiliate marketing is turning into an AI visibility channel, and Adam Riemer argues most brands are paying the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/creativemarketingsecrets.com\/?p=3069\" \/>\n<meta property=\"og:site_name\" content=\"Affiliate Marketing\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-12T07:00:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/creativemarketingsecrets.com\/wp-content\/uploads\/2026\/10\/ytb_thumb-19.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"480\" \/>\n\t<meta property=\"og:image:height\" content=\"360\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/creativemarketingsecrets.com\/#website\",\"url\":\"https:\/\/creativemarketingsecrets.com\/\",\"name\":\"Affiliate Marketing\",\"description\":\"All You Need To Know About Affiliate Marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/creativemarketingsecrets.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/creativemarketingsecrets.com\/?p=3069#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/creativemarketingsecrets.com\/wp-content\/uploads\/2026\/10\/ytb_thumb-19.jpg\",\"contentUrl\":\"https:\/\/creativemarketingsecrets.com\/wp-content\/uploads\/2026\/10\/ytb_thumb-19.jpg\",\"width\":480,\"height\":360},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/creativemarketingsecrets.com\/?p=3069#webpage\",\"url\":\"https:\/\/creativemarketingsecrets.com\/?p=3069\",\"name\":\"\\ud83d\\ude80 Affiliate Marketing in the Age of AI Search with Adam Riemer - Affiliate Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/creativemarketingsecrets.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/creativemarketingsecrets.com\/?p=3069#primaryimage\"},\"datePublished\":\"2026-10-12T07:00:38+00:00\",\"dateModified\":\"2026-10-12T07:00:38+00:00\",\"author\":{\"@id\":\"\"},\"breadcrumb\":{\"@id\":\"https:\/\/creativemarketingsecrets.com\/?p=3069#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/creativemarketingsecrets.com\/?p=3069\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/creativemarketingsecrets.com\/?p=3069#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/creativemarketingsecrets.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\\ud83d\\ude80 Affiliate Marketing in the Age of AI Search with Adam Riemer\"}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/creativemarketingsecrets.com\/?p=3069","og_locale":"en_US","og_type":"article","og_title":"\ud83d\ude80 Affiliate Marketing in the Age of AI Search with Adam Riemer - Affiliate Marketing","og_description":"https:\/\/page2pod.com &#8211; Affiliate marketing is turning into an AI visibility channel, and Adam Riemer argues most brands are paying the [&hellip;]","og_url":"https:\/\/creativemarketingsecrets.com\/?p=3069","og_site_name":"Affiliate Marketing","article_published_time":"2026-10-12T07:00:38+00:00","og_image":[{"width":480,"height":360,"url":"https:\/\/creativemarketingsecrets.com\/wp-content\/uploads\/2026\/10\/ytb_thumb-19.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/creativemarketingsecrets.com\/#website","url":"https:\/\/creativemarketingsecrets.com\/","name":"Affiliate Marketing","description":"All You Need To Know About Affiliate Marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/creativemarketingsecrets.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/creativemarketingsecrets.com\/?p=3069#primaryimage","inLanguage":"en-US","url":"https:\/\/creativemarketingsecrets.com\/wp-content\/uploads\/2026\/10\/ytb_thumb-19.jpg","contentUrl":"https:\/\/creativemarketingsecrets.com\/wp-content\/uploads\/2026\/10\/ytb_thumb-19.jpg","width":480,"height":360},{"@type":"WebPage","@id":"https:\/\/creativemarketingsecrets.com\/?p=3069#webpage","url":"https:\/\/creativemarketingsecrets.com\/?p=3069","name":"\ud83d\ude80 Affiliate Marketing in the Age of AI Search with Adam Riemer - Affiliate Marketing","isPartOf":{"@id":"https:\/\/creativemarketingsecrets.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/creativemarketingsecrets.com\/?p=3069#primaryimage"},"datePublished":"2026-10-12T07:00:38+00:00","dateModified":"2026-10-12T07:00:38+00:00","author":{"@id":""},"breadcrumb":{"@id":"https:\/\/creativemarketingsecrets.com\/?p=3069#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/creativemarketingsecrets.com\/?p=3069"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/creativemarketingsecrets.com\/?p=3069#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/creativemarketingsecrets.com\/"},{"@type":"ListItem","position":2,"name":"\ud83d\ude80 Affiliate Marketing in the Age of AI Search with Adam Riemer"}]}]}},"_links":{"self":[{"href":"https:\/\/creativemarketingsecrets.com\/index.php?rest_route=\/wp\/v2\/posts\/3069","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/creativemarketingsecrets.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/creativemarketingsecrets.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/creativemarketingsecrets.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3069"}],"version-history":[{"count":0,"href":"https:\/\/creativemarketingsecrets.com\/index.php?rest_route=\/wp\/v2\/posts\/3069\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/creativemarketingsecrets.com\/index.php?rest_route=\/wp\/v2\/media\/3070"}],"wp:attachment":[{"href":"https:\/\/creativemarketingsecrets.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/creativemarketingsecrets.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3069"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/creativemarketingsecrets.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}